Yellowwoods

Investor type

VC

Founded

1997

AUM

$750 M

Location

Johannesburg, Gauteng, South Africa

$1-5 m

Investment Ticket

3-5 years

Investment Horizon

Series B

Investment Stage

Sale to strategic investor, IPO

Exit Strategy

Investor profile last updated: 27 July, 2026

Profile

At Yellowwood, we believe insightful marketing has the power to influence business and human behaviour for the better.

Since 1997, we’ve helped our clients build better businesses. In doing so, we’ve also created a better business for ourselves. Today, we are South Africa’s leading Marketing Strategy Consultancy with clients that reach across Africa and the globe.

Over the years, we’ve deepened our specialist capabilities and grown our footprint, to evolve into a company that bridges the traditional divide between business and brand.

It is this unique perspective that allows us to solve challenges with a disciplined, rigorous but pragmatic process, balanced with creative and disruptive thinking. We call this ‘Unconventional Wisdom®’ and it all begins with asking ‘why’.

Industry

Business Services (B2B) Consumer Services (B2C) Financial Services Fintech Marketing and Advertising AdTech

Region of investment

Africa

Yellowwoods Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Yellow Wood Capital Partners III
Venture Capital (VC)
Financial Services
Fintech
Pre-seed
Seed
Africa
$5-10 m
$750 M
March 2022

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FAQs about Yellowwoods

Yellowwoods is located in Johannesburg, Gauteng, South Africa.
Yellowwoods was founded in 1997.
Yellowwoods invests in companies and startups in Business Services (B2B), Consumer Services (B2C), Financial Services, Fintech, Marketing and Advertising, AdTech.
Yellowwoods invests in companies and startups in Africa.
Yellowwoods invests in companies and startups at Series B.
Yellowwoods usually invests $1-5 m on average.
Yellowwoods has around $750m assets under management.
Yellowwoods last fund was created/launched in 2022-03-17