Willow Growth Partners
VC
2020
$27 M
Los Angeles, California, United States
Profile
Willow Growth Partners is an early-stage venture capital firm based in Jackson, Wyoming, with connections to Los Angeles. The firm specializes in investing in transformative consumer brands and commerce enablement technologies, focusing on companies with revenues between $1M and $5M. Key sectors of interest include Health & Wellness, Beauty, Personal Care, Apparel & Accessories, Food & Beverage, Baby, and Home. The firm is led by Deborah Benton and Amanda Schutzbank, who have extensive experience in consumer brands and venture capital.
Willow Growth Partners typically invests between $750k and $1.25M, primarily in Seed and Pre-Seed rounds, often as the lead investor. The firm emphasizes supporting diverse founders, with half of its portfolio companies aligning with inclusive creative economy goals. Willow provides operational expertise, talent acquisition support, and helps secure follow-on funding for its portfolio companies. Notable brands in its portfolio include You Go Natural, Goodles, and Yse Beauty, among others.
Industry
Willow Growth Partners Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Willow Growth Partners Fund I
|
Venture Capital (VC)
|
Fashion/Beauty
Food and Beverage
Foodtech
Healthcare Services
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$28 M
|
June 2021
|
Contacts
Instant access on the web. Plans from $129/month — see pricing.