Profile
Los-Angeles based Upfront Ventures is an early-stage venture capital firm making national investments in technology-forward companies and founders. Past investments include Maker Studios (acquired by Disney), TrueCar, Ring, Overture and Envestnet. Other key investments include GOAT, Parachute Home, mitú, thredUP, Bird, Inboard Technologies, Drone Base, MakeSpace, Seriously, Invoca and Kyriba.
Upfront Ventures was founded in 1996 and is led by Managing Partners Yves Sisteron and Mark Suster.
Industry
Contacts
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Investment-team contacts for Upfront Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.
Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Upfront Ventures
Is Upfront Ventures a venture capital or private equity firm?
Upfront Ventures is a venture capital firm. It backs companies at Series B, writing tickets of $1-5 m.
Where is Upfront Ventures located?
Upfront Ventures is located in United States.
When was Upfront Ventures founded?
Upfront Ventures was founded in 1996.
What sectors and industries does Upfront Ventures invest in?
Upfront Ventures invests in companies and startups in Consumer Services (B2C), Digital, Financial Services, Retail.
What is Upfront Ventures geographical focus of investments?
Upfront Ventures invests in companies and startups in North America.
At what stages of companies and startups does Upfront Ventures typically invest in?
Upfront Ventures invests in companies and startups at Series B.
What is the usual amount of Upfront Ventures investment?
Upfront Ventures usually invests $1-5 m on average.
What are the contacts of Upfront Ventures?
Upfront Ventures can be reached through its website upfront.com, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Upfront Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Upfront Ventures data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Upfront Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Upfront Ventures profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 05 August, 2020. Something out of date here? Report it — we re-run that firm within 48h and get back to you.