TSG Consumer Partners
General contacts
Investor type
PE / VC
Founded
2019
AUM
$20 000 M
Location
San Francisco, California, United States
Investor profile last updated: 21 February, 2026
Profile
TSG is a global leader in consumer-focused investing with approximately $13 billion in assets under management and a 35+ year track record of building iconic brands. Since its founding in 1986, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household and apparel & accessories, and e-commerce sectors. Representative past and present partner companies include Duckhorn Wine Company, DutchBros Coffee, Canyon Bicycles, Backcountry, vitaminwater, thinkThin, popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness, REVOLVE, PAIGE, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics and IT Cosmetics.
For more information, visit tsgconsumer.com.
TSG does not endorse or approve any third party communications posted here and reserves the right to block or remove any third party content deemed illegal, inappropriate or offensive.
Industry
TSG Consumer Partners Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
TSG7 A L.P.
|
Private Equity (PE)
|
Education
Financial Services
Fintech
Food and Beverage
Foodtech
Healthcare Services
Marketing and Advertising
Media and Entertainment
Software
Transportation
HealthTech
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$2000 M
|
December 2015
|
|
TSG8
|
Private Equity (PE)
|
Financial Services
Fintech
Food and Beverage
Foodtech
Healthcare Services
Marketing and Advertising
Media and Entertainment
SaaS
Software
Transportation
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$4000 M
|
February 2019
|
Contacts
Name
Title
Email
Social Networks
Investment-team contacts for TSG Consumer Partners — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about TSG Consumer Partners
Is TSG Consumer Partners a venture capital or private equity firm?
TSG Consumer Partners is a venture capital and private equity firm. It backs companies at Series B, Pre-seed, Seed and Series A, writing tickets of $50-100 m.
Where is TSG Consumer Partners located?
TSG Consumer Partners is located in San Francisco, California, United States.
When was TSG Consumer Partners founded?
TSG Consumer Partners was founded in 2019.
What sectors and industries does TSG Consumer Partners invest in?
TSG Consumer Partners invests in companies and startups in Consumer Products, E-commerce/Marketplace, Fashion/Beauty, Food and Beverage, Travel, Education, Financial Services, Fintech, Foodtech, Healthcare Services, Marketing and Advertising, Media and Entertainment, HealthTech, Software, Transportation, SaaS.
What is TSG Consumer Partners geographical focus of investments?
TSG Consumer Partners invests in companies and startups in North America, Europe.
At what stages of companies and startups does TSG Consumer Partners typically invest in?
TSG Consumer Partners invests in companies and startups at Series B, Pre-seed, Seed, Series A.
What is the usual amount of TSG Consumer Partners investment?
TSG Consumer Partners usually invests $50-100 m on average.
What is the amount of assets of under management (AUM) for TSG Consumer Partners?
TSG Consumer Partners has around $20 000m assets under management.
When was TSG Consumer Partners last fund created?
TSG Consumer Partners last fund was created/launched in 2019-02-10
What are the contacts of TSG Consumer Partners?
TSG Consumer Partners can be reached through its website tsgconsumer.com, its LinkedIn page and its X account. Its general enquiries address is TSG-SVC@Sardverb.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for TSG Consumer Partners — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access TSG Consumer Partners data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query TSG Consumer Partners directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the TSG Consumer Partners profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 February, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.