TSG Consumer Partners

Investor type

PE / VC

Founded

2019

AUM

$20 000 M

Location

San Francisco, California, United States

$50-100 m

Investment Ticket

5 years

Investment Horizon

Series B, Pre-seed, Seed, Series A

Investment Stage

Expansion

Exit Strategy

Investor profile last updated: 27 July, 2026

Profile

TSG is a global leader in consumer-focused investing with approximately $13 billion in assets under management and a 35+ year track record of building iconic brands. Since its founding in 1986, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household and apparel & accessories, and e-commerce sectors. Representative past and present partner companies include Duckhorn Wine Company, DutchBros Coffee, Canyon Bicycles, Backcountry, vitaminwater, thinkThin, popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness, REVOLVE, PAIGE, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics and IT Cosmetics.

For more information, visit tsgconsumer.com.

TSG does not endorse or approve any third party communications posted here and reserves the right to block or remove any third party content deemed illegal, inappropriate or offensive.

Industry

Consumer Products E-commerce/Marketplace Fashion/Beauty Food and Beverage Travel Education Financial Services Fintech Foodtech Healthcare Services Marketing and Advertising Media and Entertainment HealthTech Software Transportation SaaS

Region of investment

North America Europe

TSG Consumer Partners Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
TSG7 A L.P.
Private Equity (PE)
Education
Financial Services
Fintech
Food and Beverage
Foodtech
Healthcare Services
Marketing and Advertising
Media and Entertainment
Software
Transportation
HealthTech
Series B
Late Stage (Series C+)
North America
$5-10 m
$2000 M
December 2015
TSG8
Private Equity (PE)
Financial Services
Fintech
Food and Beverage
Foodtech
Healthcare Services
Marketing and Advertising
Media and Entertainment
SaaS
Software
Transportation
Series B
Late Stage (Series C+)
North America
$5-10 m
$4000 M
February 2019

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FAQs about TSG Consumer Partners

TSG Consumer Partners is located in San Francisco, California, United States.
TSG Consumer Partners was founded in 2019.
TSG Consumer Partners invests in companies and startups in Consumer Products, E-commerce/Marketplace, Fashion/Beauty, Food and Beverage, Travel, Education, Financial Services, Fintech, Foodtech, Healthcare Services, Marketing and Advertising, Media and Entertainment, HealthTech, Software, Transportation, SaaS.
TSG Consumer Partners invests in companies and startups in North America, Europe.
TSG Consumer Partners invests in companies and startups at Series B, Pre-seed, Seed, Series A.
TSG Consumer Partners usually invests $50-100 m on average.
TSG Consumer Partners has around $20 000m assets under management.
TSG Consumer Partners last fund was created/launched in 2019-02-10