Active

True Wealth Ventures

Investor type

VC

Founded

2015

AUM

$60 M

Location

Austin, Texas, United States

Investment Ticket

$10-50 m

Investment Stage

Seed

Region of investment

North America
Investor profile last updated: 17 September, 2025

Profile

True Wealth Ventures is an early-stage stage venture firm, led by two Austin-based women, Sara Brand and Kerry Rupp. The fund invests in women-led companies improving human and environmental health.

Their investment thesis is that women-led companies perform better financially, as reported in many studies, yet are an untapped market with approximately 2% of venture dollars going to female-founded start-ups over the last decade.

True Wealth Ventures was at the vanguard of this movement of women investing in women. Closing their ~$20M Fund I in Jan 2018 made them the largest VC fund ever raised with an exclusive gender-lens investment strategy, and with an unprecedented 80% of LPs identifying as women.

The future of savvy investing is gender diverse.

Industry

Consumer Products Food and Beverage Healthcare Services Internet and Web Services Consumer Services (B2C) Fashion/Beauty Foodtech Other Software MedTech Technology Energy HealthTech Marketing and Advertising

True Wealth Ventures Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
True Wealth Ventures Fund II
Venture Capital (VC)
Food and Beverage
Foodtech
Healthcare Services
Marketing and Advertising
HealthTech
Pre-seed
Seed
North America
$5-10 m
$35 M
June 2022

Contacts

Name
Title
Email
avatar
Kerry Rupp General Partner
General Partner
k•••@•••
avatar
Sara Brand, Ph.D. Founding General Partner
Founding General Partner
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Investment-team contacts for True Wealth Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about True Wealth Ventures

True Wealth Ventures is a venture capital firm. It backs companies at Seed, writing tickets of $10-50 m.
True Wealth Ventures is located in Austin, Texas, United States.
True Wealth Ventures was founded in 2015.
True Wealth Ventures invests in companies and startups in Consumer Products, Food and Beverage, Healthcare Services, Internet and Web Services, Consumer Services (B2C), Fashion/Beauty, Foodtech, Other, Software, MedTech, Technology, Energy, HealthTech, Marketing and Advertising.
True Wealth Ventures invests in companies and startups in North America.
True Wealth Ventures invests in companies and startups at Seed.
True Wealth Ventures usually invests $10-50 m on average.
True Wealth Ventures has around $60m assets under management.
True Wealth Ventures last fund was created/launched in 2022-06-27
True Wealth Ventures can be reached through its website truewealthvc.com, its LinkedIn page and its X account. Its general enquiries address is media@truewealthvc.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for True Wealth Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query True Wealth Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 17 September, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.