Sweet Capital
General contacts
Investor type
VC
Founded
2015
AUM
-
Location
United Kingdom
$0-1 m
Investment Ticket
3-5 years
Investment Horizon
Seed,
Series A
Investment Stage
Sale to strategic investor,
IPO
Exit Strategy
Investor profile last updated: 03 February, 2026
Profile
Sweet Capital is a fund established by the founders of King.com (Candy Crush), focused on deploying capital into early stage consumer technology companies across the world.
We see investing as a partnership, sharing our company-building expertise from the inception-stage through to successful exits.
We are a diverse community of consumer tech obsessed founders looking to make a positive impact in the world
Together we bring expertise from companies including Snap, Instagram, Twitter, King, Facebook, LinkedIn, Uber, Apple, Bumble, and many more
Industry
Region of investment
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FAQs about Sweet Capital
Where is Sweet Capital located?
Sweet Capital is located in United Kingdom.
When was Sweet Capital founded?
Sweet Capital was founded in 2015.
What sectors and industries does Sweet Capital invest in?
Sweet Capital invests in companies and startups in Education, Edtech, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, Gaming, Healthcare Services, Marketing and Advertising, Media and Entertainment, Other, Real Estate, Security, Software, Sports/SportsTech, Telecommunications, Transportation, Travel, Energy, Music, HealthTech, TravelTech.
What is Sweet Capital geographical focus of investments?
Sweet Capital invests in companies and startups in North America, Europe.
At what stages of companies and startups does Sweet Capital typically invest in?
Sweet Capital invests in companies and startups at Seed, Series A.
What is the usual amount of Sweet Capital investment?
Sweet Capital usually invests $0-1 m on average.