Sweet Capital
General contacts
Investor type
VC
Founded
2015
AUM
$5 000 M
Location
London, England, United Kingdom
Investor profile last updated: 21 April, 2025
Profile
Sweet Capital is a fund established by the founders of King.com (Candy Crush), focused on deploying capital into early stage consumer technology companies across the world.
We see investing as a partnership, sharing our company-building expertise from the inception-stage through to successful exits.
We are a diverse community of consumer tech obsessed founders looking to make a positive impact in the world
Together we bring expertise from companies including Snap, Instagram, Twitter, King, Facebook, LinkedIn, Uber, Apple, Bumble, and many more
Industry
Sweet Capital Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Sweet Capital Fund I
|
Venture Capital (VC)
|
Consumer Products
Consumer Services (B2C)
Fintech
Gaming
Media and Entertainment
AI
HealthTech
|
Seed
Series A
|
North America
Europe
Middle East
|
$5-10 m
|
—
|
December 2015
|
Contacts
Name
Title
Email
Social Networks
Investment-team contacts for Sweet Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Sweet Capital
Is Sweet Capital a venture capital or private equity firm?
Sweet Capital is a venture capital firm. It backs companies at Seed and Series A, writing tickets of $0-1 m.
Where is Sweet Capital located?
Sweet Capital is located in London, England, United Kingdom.
When was Sweet Capital founded?
Sweet Capital was founded in 2015.
What sectors and industries does Sweet Capital invest in?
Sweet Capital invests in companies and startups in Education, Edtech, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, Gaming, Healthcare Services, Marketing and Advertising, Media and Entertainment, Other, Real Estate, Security, Software, Sports/SportsTech, Telecommunications, Transportation, Travel, Energy, Music, HealthTech, TravelTech, Consumer Products, Consumer Services (B2C), AI.
What is Sweet Capital geographical focus of investments?
Sweet Capital invests in companies and startups in North America, Europe.
At what stages of companies and startups does Sweet Capital typically invest in?
Sweet Capital invests in companies and startups at Seed, Series A.
What is the usual amount of Sweet Capital investment?
Sweet Capital usually invests $0-1 m on average.
What is the amount of assets of under management (AUM) for Sweet Capital?
Sweet Capital has around $5 000m assets under management.
When was Sweet Capital last fund created?
Sweet Capital last fund was created/launched in 2015-12-15
What are the contacts of Sweet Capital?
Sweet Capital can be reached through its website twitter.com/sweet_capital and its LinkedIn page. Its general enquiries address is support@readymag.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Sweet Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Sweet Capital data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Sweet Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Sweet Capital profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 April, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.