Sterling Road
General contacts
Investor type
VC
Founded
2017
AUM
-
Location
United States
$1-5 m
Investment Ticket
3-5 years
Investment Horizon
Seed
Investment Stage
Sale to strategic investor,
IPO
Exit Strategy
Investor profile last updated: 03 February, 2026
Profile
Sterling Road only invests in B2B startups at the pre-seed stage. In most cases, the product is live with at least one customer at the time of Sterling Road’s investment. Before investing, we meet every 2 weeks discussing: Goals, Recruiting and Fundraising. After about 3 months, and assuming mutual interest, the first investment would be made, usually $150k.
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FAQs about Sterling Road
Where is Sterling Road located?
Sterling Road is located in United States.
When was Sterling Road founded?
Sterling Road was founded in 2017.
What sectors and industries does Sterling Road invest in?
Sterling Road invests in companies and startups in Business Services (B2B), Fintech, SaaS, Software.
What is Sterling Road geographical focus of investments?
Sterling Road invests in companies and startups in North America.
At what stages of companies and startups does Sterling Road typically invest in?
Sterling Road invests in companies and startups at Seed.
What is the usual amount of Sterling Road investment?
Sterling Road usually invests $1-5 m on average.