Serent Capital
General contacts
Investor type
PE / VC
Founded
2008
AUM
$5 000 M
Location
San Francisco, California, United States
Investor profile last updated: 21 July, 2025
Profile
Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face evolve with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating those challenges through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its experience and capital to bear, Serent helps growing businesses thrive.
Industry
Serent Capital Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Serent Capital I
|
Venture Capital (VC)
|
Business Services (B2B)
Education
Financial Services
Fintech
SaaS
Software
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$250 M
|
December 2007
|
|
Serena II
|
Venture Capital (VC)
|
Business Services (B2B)
Education
Financial Services
Fintech
SaaS
Software
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$120 M
|
January 2013
|
|
Serent Capital III
|
Venture Capital (VC)
|
Education
Financial Services
Fintech
SaaS
Software
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$572 M
|
September 2017
|
Contacts
Name
Title
Email
Social Networks
Investment-team contacts for Serent Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Serent Capital
Is Serent Capital a venture capital or private equity firm?
Serent Capital is a venture capital and private equity firm. It backs companies at Pre-seed, Seed, Series A and Series B, writing tickets of $10-50 m.
Where is Serent Capital located?
Serent Capital is located in San Francisco, California, United States.
When was Serent Capital founded?
Serent Capital was founded in 2008.
What sectors and industries does Serent Capital invest in?
Serent Capital invests in companies and startups in Education, Financial Services, Fintech, Healthcare Services, Marketing and Advertising, Real Estate, SaaS, Security, Software, Energy, LegalTech, HealthTech, Business Services (B2B).
What is Serent Capital geographical focus of investments?
Serent Capital invests in companies and startups in North America, Europe.
At what stages of companies and startups does Serent Capital typically invest in?
Serent Capital invests in companies and startups at Pre-seed, Seed, Series A, Series B.
What is the usual amount of Serent Capital investment?
Serent Capital usually invests $10-50 m on average.
What is the amount of assets of under management (AUM) for Serent Capital?
Serent Capital has around $5 000m assets under management.
When was Serent Capital last fund created?
Serent Capital last fund was created/launched in 2017-09-29
What are the contacts of Serent Capital?
Serent Capital can be reached through its website serentcapital.com, its LinkedIn page and its X account. Its general enquiries address is info@serentcapital.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Serent Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Serent Capital data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Serent Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Serent Capital profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 July, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.