Principal Partners

Investor type

PE

Founded

2010

AUM

-

Location

South Africa

$1-5 m

Investment Ticket

Long-term

Investment Horizon

Seed

Investment Stage

Sale to strategic investor, IPO

Exit Strategy

Investor profile last updated: 06 December, 2025

Profile

Principal Partners is a ‘boutique’ private equity firm founded by investment specialist, Avram Levy. With our extensive experience in funding, business structuring and negotiating private equity transactions, Principal Partners pride ourselves in our ability to add tangible value to the businesses we invest in. Our investments are grown as a result of strong working relationships with our business partners that are based on integrity, trust and respect.



By investing proprietary capital, we take an equity stake in target companies, awarding us, and our partners, with the benefit of experience and perspective. As such, we look to grow our investment value by investing in highly scalable businesses in sustainable industries.

Industry

Consumer Services (B2C) Electronics Financial Services Telecommunications Fintech Industrial

Region of investment

Africa

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FAQs about Principal Partners

Principal Partners is located in South Africa.
Principal Partners was founded in 2010.
Principal Partners invests in companies and startups in Consumer Services (B2C), Electronics, Financial Services, Telecommunications, Fintech, Industrial.
Principal Partners invests in companies and startups in Africa.
Principal Partners invests in companies and startups at Seed.
Principal Partners usually invests $1-5 m on average.