Active

Principal Asset Management

General contacts

Investor type

VC

Founded

2000

AUM

$601 500 M

Location

Beijing, China

Investment Ticket

$10-50 m

Investment Stage

Pre-seed Seed Series A

Region of investment

North America South America Europe Asia Australia and others

Investor profile last updated: 21 January, 2026

Profile

We look at investing through a different lens.

Taking an active approach to investing means looking at asset management through a different lens—one with a clear focus on our clients.

Throughout market cycles, teams of specialists at Principal Asset Management have applied local insights and global perspectives to optimize results.

This clear point of view allows us to identify the most compelling opportunities now, while positioning for what’s next.

Follow us to tap into insights and updates on how your world connects with investments, capital markets, and economic events.

Principal Asset Management℠ is a trade name of Principal Global Investors, LLC. Principal®, Principal Financial Group®, Principal Asset Management, and Principal and the logomark design are registered trademarks and service marks of Principal Financial Services, Inc., a Principal Financial Group company, in various countries around the world and may be used only with the permission of Principal Financial Services, Inc.

To obtain a prospectus, download online or call Customer Service at 1.800.222.5852. https://bit.ly/3SR5AnL

Investing involves risk, including possible loss of principal.

Principal Funds are distributed by Principal Funds Distributor, Inc.

Industry

Real Estate Financial Services Fintech Fashion/Beauty

Principal Asset Management Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Principal Global Emerging Markets Fund	Venture Capital (VC)	Financial Services Fintech Real Estate	Seed Series A Series B	North America South America Europe Asia Australia and others	$5-10 m	$3600 M	February 2025
Principal Asset Management Fund I	Venture Capital (VC)	Fashion/Beauty Financial Services Fintech Real Estate	Pre-seed Seed	Asia	$5-10 m	$155 M	February 2022
Principal Real Asset Fund (PDSRX)	Venture Capital (VC)	Real Estate	Seed Series A	Asia	$5-10 m	$164 M	June 2019
Principal Real Estate Securities Fund (PREJX)	Fund of funds	Real Estate	Seed Series A Series B	Asia	$5-10 m	$6100 M	March 2001

Contacts

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Investment-team contacts for Principal Asset Management — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Principal Asset Management

Is Principal Asset Management a venture capital or private equity firm?

Principal Asset Management is a venture capital firm. It backs companies at Pre-seed, Seed and Series A, writing tickets of $10-50 m.

Where is Principal Asset Management located?

Principal Asset Management is located in Beijing, China.

When was Principal Asset Management founded?

Principal Asset Management was founded in 2000.

What sectors and industries does Principal Asset Management invest in?

Principal Asset Management invests in companies and startups in Real Estate, Financial Services, Fintech, Fashion/Beauty.

What is Principal Asset Management geographical focus of investments?

Principal Asset Management invests in companies and startups in North America, South America, Europe, Asia, Australia and others.

At what stages of companies and startups does Principal Asset Management typically invest in?

Principal Asset Management invests in companies and startups at Pre-seed, Seed, Series A.

What is the usual amount of Principal Asset Management investment?

Principal Asset Management usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for Principal Asset Management?

Principal Asset Management has around $601 500m assets under management.

When was Principal Asset Management last fund created?

Principal Asset Management last fund was created/launched in 2025-02-26

What are the contacts of Principal Asset Management?

Principal Asset Management can be reached through its website principalam.com, its LinkedIn page and its X account. Its general enquiries address is Connect@principal.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Principal Asset Management — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

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Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Principal Asset Management directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Principal Asset Management profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 January, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.