Principal Asset Management

Investor type

VC

Founded

2000

AUM

$601 500 M

Location

Beijing, China

$10-50 m

Investment Ticket

3-5 years

Investment Horizon

Pre-seed, Seed, Series A

Investment Stage

Restructuring, Strategic sales

Exit Strategy

Investor profile last updated: 27 July, 2026

Profile

We look at investing through a different lens.

Taking an active approach to investing means looking at asset management through a different lens—one with a clear focus on our clients.

Throughout market cycles, teams of specialists at Principal Asset Management have applied local insights and global perspectives to optimize results.

This clear point of view allows us to identify the most compelling opportunities now, while positioning for what’s next.

Follow us to tap into insights and updates on how your world connects with investments, capital markets, and economic events.

Principal Asset Management℠ is a trade name of Principal Global Investors, LLC. Principal®, Principal Financial Group®, Principal Asset Management, and Principal and the logomark design are registered trademarks and service marks of Principal Financial Services, Inc., a Principal Financial Group company, in various countries around the world and may be used only with the permission of Principal Financial Services, Inc.

To obtain a prospectus, download online or call Customer Service at 1.800.222.5852. https://bit.ly/3SR5AnL

Investing involves risk, including possible loss of principal.

Principal Funds are distributed by Principal Funds Distributor, Inc.

Industry

Real Estate Financial Services Fintech Fashion/Beauty

Region of investment

North America South America Europe Asia Australia and others

Principal Asset Management Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Principal Global Emerging Markets Fund
Venture Capital (VC)
Financial Services
Fintech
Real Estate
Seed
Series A
Series B
North America
South America
Europe
Asia
Australia and others
$5-10 m
$3600 M
February 2025
Principal Asset Management Fund I
Venture Capital (VC)
Fashion/Beauty
Financial Services
Fintech
Real Estate
Pre-seed
Seed
Asia
$5-10 m
$155 M
February 2022
Principal Real Asset Fund (PDSRX)
Venture Capital (VC)
Real Estate
Seed
Series A
Asia
$5-10 m
$164 M
June 2019
Principal Real Estate Securities Fund (PREJX)
Fund of funds
Real Estate
Seed
Series A
Series B
Asia
$5-10 m
$6100 M
March 2001

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FAQs about Principal Asset Management

Principal Asset Management is located in Beijing, China.
Principal Asset Management was founded in 2000.
Principal Asset Management invests in companies and startups in Real Estate, Financial Services, Fintech, Fashion/Beauty.
Principal Asset Management invests in companies and startups in North America, South America, Europe, Asia, Australia and others.
Principal Asset Management invests in companies and startups at Pre-seed, Seed, Series A.
Principal Asset Management usually invests $10-50 m on average.
Principal Asset Management has around $601 500m assets under management.
Principal Asset Management last fund was created/launched in 2025-02-26