Primary Venture Partners

Investor type

VC

Founded

2004

AUM

$1 000 M

Location

New York, New York, United States

$10-50 m

Investment Ticket

3-5 years

Investment Horizon

Seed, Pre-seed

Investment Stage

Sale to strategic investor, IPO

Exit Strategy

Investor profile last updated: 27 July, 2026

Profile

Primary is the world's largest early stage VC firm, with a billion in assets under management and 50 full time employees.

Primary’s Impact team outnumbers investors 2:1, and is filled with seasoned executives working alongside founders to supercharge growth and secure quality hires, early customers, and downstream investors. This team embeds with companies for 2,500 hours of high-intensity fractional leadership work, conducts 3,000 candidate interviews, maintains a pool of 5,000+ active job seekers, and hosts 250 events large and small for the NYC tech community each year.

Cofounders Brad Svrluga and Ben Sun have won recognition from Forbes' Midas List and Insider's Seed 100.

Industry

Business Services (B2B) Financial Services Networking SaaS Fintech Healthcare Services Security Software HealthTech Fashion/Beauty

Region of investment

North America

Primary Venture Partners Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Fund II
Venture Capital (VC)
Financial Services
Fintech
Healthcare Services
SaaS
Security
Software
HealthTech
Pre-seed
Seed
North America
$5-10 m
$100 M
June 2018
Primary Venture Partners III
Venture Capital (VC)
Fashion/Beauty
Financial Services
Fintech
Healthcare Services
SaaS
Security
Software
HealthTech
Pre-seed
Seed
North America
$5-10 m
$150 M
February 2021

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FAQs about Primary Venture Partners

Primary Venture Partners is located in New York, New York, United States.
Primary Venture Partners was founded in 2004.
Primary Venture Partners invests in companies and startups in Business Services (B2B), Financial Services, Networking, SaaS, Fintech, Healthcare Services, Security, Software, HealthTech, Fashion/Beauty.
Primary Venture Partners invests in companies and startups in North America.
Primary Venture Partners invests in companies and startups at Seed, Pre-seed.
Primary Venture Partners usually invests $10-50 m on average.
Primary Venture Partners has around $1 000m assets under management.
Primary Venture Partners last fund was created/launched in 2021-02-24