Primary Capital Ltd.
General contacts
Investor type
VC
Founded
1994
AUM
$390 M
Location
London, England, United Kingdom
Investor profile last updated: 08 August, 2025
Profile
Primary is a team of experienced investors supporting enterprising managers to realise their ambitions.
We seek both niche market leaders and challengers able to disrupt the market in which they operate, investing in UK-based growth companies valued between £20 million and £100 million.
Our approach to investing has remained consistent: seeking opportunities where we are fully aligned with management teams and able to provide our support, expertise and experience to create real value.
We’re a longstanding team with an open and collaborative culture.
To find out more about how we back talented management teams, head to our website.
Industry
Primary Capital Ltd. Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Primary Capital II
|
Private Equity (PE)
|
Business Services (B2B)
Consumer Products
Consumer Services (B2C)
Industrial
Media and Entertainment
SaaS
Software
Telecommunications
Technology
|
Series B
|
Europe
|
$5-10 m
|
$5 M
|
February 2001
|
|
Primary Capital IV
|
Private Equity (PE)
|
Business Services (B2B)
Consumer Products
Consumer Services (B2C)
Industrial
Retail
|
Series B
Late Stage (Series C+)
|
Europe
|
$5-10 m
|
$383 M
|
July 2014
|
Contacts
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Title
Email
Social Networks
Investment-team contacts for Primary Capital Ltd. — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Primary Capital Ltd.
Is Primary Capital Ltd. a venture capital or private equity firm?
Primary Capital Ltd. is a venture capital firm. It backs companies at Series B, Pre-seed and Seed, writing tickets of $10-50 m.
Where is Primary Capital Ltd. located?
Primary Capital Ltd. is located in London, England, United Kingdom.
When was Primary Capital Ltd. founded?
Primary Capital Ltd. was founded in 1994.
What sectors and industries does Primary Capital Ltd. invest in?
Primary Capital Ltd. invests in companies and startups in Consumer Services (B2C), IT Services, Media and Entertainment, Retail, Education, Edtech, Financial Services, Fintech, Real Estate, Software, Transportation, LegalTech, HRTech, Business Services (B2B), Consumer Products, Industrial, SaaS, Telecommunications, Technology.
What is Primary Capital Ltd. geographical focus of investments?
Primary Capital Ltd. invests in companies and startups in Europe.
At what stages of companies and startups does Primary Capital Ltd. typically invest in?
Primary Capital Ltd. invests in companies and startups at Series B, Pre-seed, Seed.
What is the usual amount of Primary Capital Ltd. investment?
Primary Capital Ltd. usually invests $10-50 m on average.
What is the amount of assets of under management (AUM) for Primary Capital Ltd.?
Primary Capital Ltd. has around $390m assets under management.
When was Primary Capital Ltd. last fund created?
Primary Capital Ltd. last fund was created/launched in 2014-07-10
What are the contacts of Primary Capital Ltd.?
Primary Capital Ltd. can be reached through its website primaryeurope.com, its LinkedIn page and its X account. Its general enquiries address is primary@primaryeurope.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Primary Capital Ltd. — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Primary Capital Ltd. data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Primary Capital Ltd. directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Primary Capital Ltd. profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 08 August, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.