Plus Capital
General contacts
Investor type
VC
Founded
2013
AUM
$194 M
Location
Los Angeles, California, United States
Investor profile last updated: 27 May, 2025
Profile
PLUS Capital is a full-service venture advisory firm for celebrities. We work with top-tier celebrities and their teams across entertainment, sports, and more to facilitate investments and equity-based partnerships in transformative businesses. By placing our celebrities with top entrepreneurs and venture-backed companies, we can help accelerate growth through financial and/or sweat equity - turning celebrities' influence into financial returns.
Industry
Plus Capital Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Plus Capital
|
Venture Capital (VC)
|
Consumer Products
Consumer Services (B2C)
Financial Services
Fintech
Healthcare Services
Media and Entertainment
Technology
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$196 M
|
July 2024
|
Contacts
Name
Title
Email
Social Networks
Investment-team contacts for Plus Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.
Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Plus Capital
Is Plus Capital a venture capital or private equity firm?
Plus Capital is a venture capital firm. It backs companies at Series B, writing tickets of $1-5 m.
Where is Plus Capital located?
Plus Capital is located in Los Angeles, California, United States.
When was Plus Capital founded?
Plus Capital was founded in 2013.
What sectors and industries does Plus Capital invest in?
Plus Capital invests in companies and startups in Biotechnology, Consumer Products, Consumer Services (B2C), Education, E-commerce/Marketplace, Fashion/Beauty, Food and Beverage, Gaming, Healthcare Services, Media and Entertainment, Pharmaceuticals, Real Estate, Software, Sports/SportsTech, Transportation, Music, HealthTech, Financial Services, Fintech, Technology.
What is Plus Capital geographical focus of investments?
Plus Capital invests in companies and startups in North America.
At what stages of companies and startups does Plus Capital typically invest in?
Plus Capital invests in companies and startups at Series B.
What is the usual amount of Plus Capital investment?
Plus Capital usually invests $1-5 m on average.
What is the amount of assets of under management (AUM) for Plus Capital?
Plus Capital has around $194m assets under management.
When was Plus Capital last fund created?
Plus Capital last fund was created/launched in 2024-07-02
What are the contacts of Plus Capital?
Plus Capital can be reached through its website pluscapital.com and its LinkedIn page. Its general enquiries address is info@pluscapital.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Plus Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Plus Capital data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Plus Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Plus Capital profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 27 May, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.