Peterson Ventures

Investor type

VC

Founded

2008

AUM

$550 M

Location

Salt Lake City, Utah, United States

$10-50 m

Investment Ticket

3-5 years

Investment Horizon

Seed, Series A

Investment Stage

Sale to strategic investor, IPO

Exit Strategy

Investor profile last updated: 27 July, 2026

Profile

For over 15 years, and across 200 companies, Peterson Partners has partnered with exceptional entrepreneurs. This experience has confirmed for us that people are the key differentiator in success. Entrepreneurial leaders are different from other leaders. They’re the people creating the future, the people so determined to get things done that they make magic. They are the change makers.

We back leadership teams who have the grit and passion to build enduring enterprises that make a difference. Partnering with people like this is our dream job. We love nothing more than rolling up our sleeves to help great people build great businesses.

We think there is nothing more exciting than helping incredible people build enduring enterprises. We participate for a chapter of growth, usually 5-10 years, during which we work hard as a trusted coach and advisor in building brands, systems, and human capital.

People make all the difference, and who we back is our primary investment question. The best part of our work is the lasting relationships we build with incredible entrepreneurs. They inspire us to be better people ourselves, the type you partner with for the long haul.

At our core, we believe in paying it forward. There is no such thing as a one-off transaction. We put our companies and their management teams first, so we can achieve more together in the long run. We work hard to earn long term relationships of trust, with many of our entrepreneurs becoming investors and advisers themselves.

Industry

Business Services (B2B) Consumer Services (B2C) Education Edtech Fashion/Beauty Financial Services Fintech Food and Beverage Foodtech Gaming Healthcare Services Marketing and Advertising Media and Entertainment Other Real Estate Retail Robotics Security Software Telecommunications Transportation Travel MedTech Energy Internet of Things (IoT) LegalTech Music HealthTech AdTech TravelTech Digital E-commerce/Marketplace SaaS

Region of investment

North America

Peterson Ventures Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Peterson Ventures Fund IV
Venture Capital (VC)
Digital
E-commerce/Marketplace
Healthcare Services
SaaS
Security
Software
Pre-seed
Seed
North America
$5-10 m
$140 M
June 2022
Peterson Ventures Opportunity Fund I
Venture Capital (VC)
E-commerce/Marketplace
Healthcare Services
SaaS
Security
Software
Pre-seed
Seed
North America
$5-10 m
$25 M
June 2022
Peterson Venture Partners III
Venture Capital (VC)
E-commerce/Marketplace
SaaS
Software
Pre-seed
Seed
North America
$5-10 m
$65 M
September 2020
Peterson Ventures Fund II
Venture Capital (VC)
Education
Fashion/Beauty
Financial Services
Fintech
Healthcare Services
Marketing and Advertising
Media and Entertainment
Real Estate
SaaS
Security
Software
Transportation
HealthTech
Pre-seed
Seed
North America
$5-10 m
$33 M
September 2020

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FAQs about Peterson Ventures

Peterson Ventures is located in Salt Lake City, Utah, United States.
Peterson Ventures was founded in 2008.
Peterson Ventures invests in companies and startups in Business Services (B2B), Consumer Services (B2C), Education, Edtech, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, Gaming, Healthcare Services, Marketing and Advertising, Media and Entertainment, Other, Real Estate, Retail, Robotics, Security, Software, Telecommunications, Transportation, Travel, MedTech, Energy, Internet of Things (IoT), LegalTech, Music, HealthTech, AdTech, TravelTech, Digital, E-commerce/Marketplace, SaaS.
Peterson Ventures invests in companies and startups in North America.
Peterson Ventures invests in companies and startups at Seed, Series A.
Peterson Ventures usually invests $10-50 m on average.
Peterson Ventures has around $550m assets under management.
Peterson Ventures last fund was created/launched in 2022-06-30