Active

Peterson Ventures

General contacts

Investor type

Founded

2008

AUM

$550 M

Location

Salt Lake City, Utah, United States

Investment Ticket

$10-50 m

Investment Stage

Seed Series A

Region of investment

North America

Investor profile last updated: 02 April, 2026

Profile

For over 15 years, and across 200 companies, Peterson Partners has partnered with exceptional entrepreneurs. This experience has confirmed for us that people are the key differentiator in success. Entrepreneurial leaders are different from other leaders. They’re the people creating the future, the people so determined to get things done that they make magic. They are the change makers.

We back leadership teams who have the grit and passion to build enduring enterprises that make a difference. Partnering with people like this is our dream job. We love nothing more than rolling up our sleeves to help great people build great businesses.

We think there is nothing more exciting than helping incredible people build enduring enterprises. We participate for a chapter of growth, usually 5-10 years, during which we work hard as a trusted coach and advisor in building brands, systems, and human capital.

People make all the difference, and who we back is our primary investment question. The best part of our work is the lasting relationships we build with incredible entrepreneurs. They inspire us to be better people ourselves, the type you partner with for the long haul.

At our core, we believe in paying it forward. There is no such thing as a one-off transaction. We put our companies and their management teams first, so we can achieve more together in the long run. We work hard to earn long term relationships of trust, with many of our entrepreneurs becoming investors and advisers themselves.

Industry

Business Services (B2B) Consumer Services (B2C) Education Edtech Fashion/Beauty Financial Services Fintech Food and Beverage Foodtech Gaming Healthcare Services Marketing and Advertising Media and Entertainment Other Real Estate Retail Robotics Security Software Telecommunications Transportation Travel MedTech Energy Internet of Things (IoT) LegalTech Music HealthTech AdTech TravelTech Digital E-commerce/Marketplace SaaS

Peterson Ventures Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Peterson Ventures Fund IV	Venture Capital (VC)	Digital E-commerce/Marketplace Healthcare Services SaaS Security Software	Pre-seed Seed	North America	$5-10 m	$140 M	June 2022
Peterson Ventures Opportunity Fund I	Venture Capital (VC)	E-commerce/Marketplace Healthcare Services SaaS Security Software	Pre-seed Seed	North America	$5-10 m	$25 M	June 2022
Peterson Venture Partners III	Venture Capital (VC)	E-commerce/Marketplace SaaS Software	Pre-seed Seed	North America	$5-10 m	$65 M	September 2020
Peterson Ventures Fund II	Venture Capital (VC)	Education Fashion/Beauty Financial Services Fintech Healthcare Services Marketing and Advertising Media and Entertainment Real Estate SaaS Security Software Transportation HealthTech	Pre-seed Seed	North America	$5-10 m	$33 M	September 2020

Contacts

Name

Title

Social Networks

ilana stern General Partner

General Partner

i•••@•••

Alex Daines Senior Associate

Senior Associate

a•••@•••

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Investment-team contacts for Peterson Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Peterson Ventures

Is Peterson Ventures a venture capital or private equity firm?

Peterson Ventures is a venture capital firm. It backs companies at Seed and Series A, writing tickets of $10-50 m.

Where is Peterson Ventures located?

Peterson Ventures is located in Salt Lake City, Utah, United States.

When was Peterson Ventures founded?

Peterson Ventures was founded in 2008.

What sectors and industries does Peterson Ventures invest in?

Peterson Ventures invests in companies and startups in Business Services (B2B), Consumer Services (B2C), Education, Edtech, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, Gaming, Healthcare Services, Marketing and Advertising, Media and Entertainment, Other, Real Estate, Retail, Robotics, Security, Software, Telecommunications, Transportation, Travel, MedTech, Energy, Internet of Things (IoT), LegalTech, Music, HealthTech, AdTech, TravelTech, Digital, E-commerce/Marketplace, SaaS.

What is Peterson Ventures geographical focus of investments?

Peterson Ventures invests in companies and startups in North America.

At what stages of companies and startups does Peterson Ventures typically invest in?

Peterson Ventures invests in companies and startups at Seed, Series A.

What is the usual amount of Peterson Ventures investment?

Peterson Ventures usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for Peterson Ventures?

Peterson Ventures has around $550m assets under management.

When was Peterson Ventures last fund created?

Peterson Ventures last fund was created/launched in 2022-06-30

What are the contacts of Peterson Ventures?

Peterson Ventures can be reached through its website petersonventures.com and its LinkedIn page. Its general enquiries address is contact@petersonventures.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Peterson Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Peterson Ventures data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Peterson Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Peterson Ventures profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 02 April, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.