Active

Muse Capital

Investor type

VC

Founded

2016

AUM

$50 M

Location

Beverly Hills, California, United States

Investment Ticket

$10-50 m

Investment Stage

Seed Pre-seed

Region of investment

North America
Investor profile last updated: 17 April, 2026

Profile

Muse Capital is an early-stage venture fund dedicated to redefining how we CARE (women's health, childcare & elderly care), PLAY (gaming, metaverse), and LIVE (wellness and sustainability). By supporting visionary founders, we invest in consumer-tech companies that enhance our daily lives and serve the evolving needs of the future consumer. Muse Capital's superpower is rooted in the team's long-standing relationships with thought leaders and decision-makers in our focus sectors. As a team of global operators with two decades of experience, Muse Capital's specific strengths lie in go-to-market strategies, commercialization, and scaling.

Led by founding partners Assia Grazioli-Venier and Rachel Springate, Muse Capital leverages its know-how in growth and facilitating strategic partnerships to help entrepreneurs build category-defining companies on a global scale. Their network stems from 20 years of relationships with decision-makers across Fortune 500 companies, major tech firms, investors, sports teams, athletes, and talent agencies. They have the network and execution ability to get deals done, providing real value to the entrepreneurs they back.

Muse Capital takes a conscious capitalism approach, advocating for diversity as a driver of returns with 70% of its 60+ portfolio companies diverse-founded. Notable successes include exits like Clarity Money (acquired by Goldman Sachs), Mahmee (Series A led by Goldman Sachs), Midi (Series A led by Google Ventures), and Eli Health (patented at-home hormone testing). Finally, as a female-led team of conscious capitalists, Muse Capital is a staunch advocate for diversity as a better business, and proud to have a 70% female-founded/diverse portfolio.

Muse Capital backs sectors redefining how we CARE, PLAY & LIVE, shaping the consumer experience for the next decade.

Industry

Fintech Food and Beverage Marketing and Advertising Cannabis Healthcare Services Media and Entertainment Transportation HealthTech

Contacts

Name
Title
Email
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Ashton Gustafson Owner
Owner
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Rachel Springate Partner
Partner
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Investment-team contacts for Muse Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Muse Capital

Muse Capital is a venture capital firm. It backs companies at Seed and Pre-seed, writing tickets of $10-50 m.
Muse Capital is located in Beverly Hills, California, United States.
Muse Capital was founded in 2016.
Muse Capital invests in companies and startups in Fintech, Food and Beverage, Marketing and Advertising, Cannabis, Healthcare Services, Media and Entertainment, Transportation, HealthTech.
Muse Capital invests in companies and startups in North America.
Muse Capital invests in companies and startups at Seed, Pre-seed.
Muse Capital usually invests $10-50 m on average.
Muse Capital has around $50m assets under management.
Muse Capital can be reached through its website musecapital.vc, its LinkedIn page and its X account. Its general enquiries address is hi@musecapital.vc. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Muse Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Muse Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 17 April, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.