Active

Mayfair Equity Partners LLP

Investor type

PE

Founded

2014

AUM

$2 100 M

Location

London, England, United Kingdom

Investment Ticket

$1-5 m

Investment Stage

Series B

Region of investment

Europe
Investor profile last updated: 26 June, 2025

Profile

Mayfair Equity Partners is a dedicated technology and consumer investor, with over £2 billion in assets under management. Our investment philosophy is to back people and their ideas, working in active partnership with founders and management teams to help them realise their ambitions.

Industry

Consumer Products Consumer Services (B2C) Food and Beverage Fashion/Beauty Foodtech Marketing and Advertising Media and Entertainment Software Transportation Travel Energy Fintech Healthcare Services SaaS Technology CleanTech

Mayfair Equity Partners LLP Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Mayfair Fund III
Private Equity (PE)
Consumer Products
Consumer Services (B2C)
Fintech
Healthcare Services
SaaS
Software
Technology
Energy
CleanTech
Series B
Late Stage (Series C+)
North America
Europe
$5-10 m
$635 M
February 2025

Contacts

Name
Title
Email
avatar
Bertie Aykroyd Co-Founder & Partner
Co-Founder & Partner
b•••@•••
avatar
Daniel Sasaki Co-Founder & Managing Partner
Co-Founder & Managing Partner
d•••@•••
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Investment-team contacts for Mayfair Equity Partners LLP — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Mayfair Equity Partners LLP

Mayfair Equity Partners LLP is a private equity firm. It backs companies at Series B, writing tickets of $1-5 m.
Mayfair Equity Partners LLP is located in London, England, United Kingdom.
Mayfair Equity Partners LLP was founded in 2014.
Mayfair Equity Partners LLP invests in companies and startups in Consumer Products, Consumer Services (B2C), Food and Beverage, Fashion/Beauty, Foodtech, Marketing and Advertising, Media and Entertainment, Software, Transportation, Travel, Energy, Fintech, Healthcare Services, SaaS, Technology, CleanTech.
Mayfair Equity Partners LLP invests in companies and startups in Europe.
Mayfair Equity Partners LLP invests in companies and startups at Series B.
Mayfair Equity Partners LLP usually invests $1-5 m on average.
Mayfair Equity Partners LLP has around $2 100m assets under management.
Mayfair Equity Partners LLP last fund was created/launched in 2025-02-10
Mayfair Equity Partners LLP can be reached through its website mayfairequity.com and its LinkedIn page. Its general enquiries address is info@mayfairequity.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Mayfair Equity Partners LLP — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 26 June, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.