Heartland Ventures

Investor type

PE / VC

Founded

2016

AUM

$140 M

Location

South Bend, Indiana, United States

$10-50 m

Investment Ticket

3-5 years

Investment Horizon

Seed, Pre-seed, Series A

Investment Stage

Sale to strategic investor, IPO

Exit Strategy

Investor profile last updated: 27 July, 2026

Profile

Heartland Ventures is a venture capital firm that connects high-growth startups with our Midwestern corporate LPs and customer base. We invest in high-growth startups bringing innovative technology to traditional Midwestern industries, including manufacturing, construction, logistics, and real estate.

Our deep network of executives at industry-leading corporations helps validate technologies by serving as pilot customers, often before we invest in the startup.

Heartland Ventures plays an integral role in bridging the gap between traditional technology hubs and the Midwest. This model benefits the Midwest by:

-Helping startups expand into the region and create new employment opportunities
-Creating more technology-related jobs that will continue to attract talent to the region and help retain the existing talent for the long-term
-Importing high-growth startups that aspiring entrepreneurs can learn from
-Attracting investment dollars from outside the region to strengthen the region’s innovation infrastructure
-Bringing national attention to the region

Industry

Business Services (B2B) Construction Marketing and Advertising Real Estate Transportation Education Edtech Healthcare Services Other Robotics Software Telecommunications MedTech Life Sciences Infrastructure LegalTech HealthTech AdTech Media and Entertainment SaaS

Region of investment

North America

Heartland Ventures Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Heartland Ventures Fund II
Venture Capital (VC)
Healthcare Services
Marketing and Advertising
Media and Entertainment
Real Estate
Robotics
SaaS
Software
HealthTech
Pre-seed
Seed
North America
$5-10 m
$52 M
November 2022
Heartland Ventures Fund III
Venture Capital (VC)
Healthcare Services
Marketing and Advertising
Media and Entertainment
Real Estate
Robotics
SaaS
Software
HealthTech
Pre-seed
Seed
North America
$5-10 m
$60 M
January 2026

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FAQs about Heartland Ventures

Heartland Ventures is located in South Bend, Indiana, United States.
Heartland Ventures was founded in 2016.
Heartland Ventures invests in companies and startups in Business Services (B2B), Construction, Marketing and Advertising, Real Estate, Transportation, Education, Edtech, Healthcare Services, Other, Robotics, Software, Telecommunications, MedTech, Life Sciences, Infrastructure, LegalTech, HealthTech, AdTech, Media and Entertainment, SaaS.
Heartland Ventures invests in companies and startups in North America.
Heartland Ventures invests in companies and startups at Seed, Pre-seed, Series A.
Heartland Ventures usually invests $10-50 m on average.
Heartland Ventures has around $140m assets under management.
Heartland Ventures last fund was created/launched in 2026-01-01