Active

Generation Partners

Investor type

PE / VC

Founded

1995

AUM

$323 M

Location

Greenwich, Connecticut, United States

Investment Ticket

$10-50 m

Investment Stage

Seed Pre-seed Series A Series B Late Stage (Series C+)

Region of investment

North America
Investor profile last updated: 14 February, 2026

Profile

Founded in 1995, Generation provides equity capital to growth companies as either minority or majority investors. We are highly-selective and specialize in building businesses that marry positive purpose with best-practice business processes. Over the past three decades, the firm’s principals have invested in over 50 companies, generating value for our partners by sharing best practices and developing specific tools and resources to help managers take their companies to the next level. We focus on three sectors - Business & Information Services; Media & Marketing Services; and Healthcare Services & Technology.

Generation focuses on high-growth service businesses with strong growth drivers, targeting equity investments of $10 million to $75 million.

We have a highly-unique investment structure which enables multi-decade ownership and we have been involved in some of our companies for more than 18 years. Our approach is ideal for entrepreneurs and CEOs seeking a truly long-term capital partner free from the restrictions and liquidity pressures of a typical private equity fund.

We invest primarily in Business & Information Services, Healthcare Services, Software, Education, Communications,
Media, and eCommerce. Within these areas, we typically develop an investment theme and target specific sectors which we believe are poised to benefit from key secular trends.

We are more than just investors, we are experienced business builders. Our professionals have deep expertise and are actively engaged in helping entrepreneurs achieve full potential. We provide capital, strategic guidance, merger & acquisition expertise, management team building, financial market expertise, technology and systems assessment, executive coaching and access to a vast network of business-building resources.

Generation has offices in Greenwich, CT, Los Angeles, CA.and Austin, TX.

Industry

Business Services (B2B) Fintech Healthcare Services IT Services Media and Entertainment Financial Services Food and Beverage Foodtech Medical Devices Pharmaceuticals MedTech Life Sciences Infrastructure HealthTech Telecommunications Transportation

Contacts

Name
Title
Email
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Andrew Hertzmark Managing Partner
Managing Partner
h•••@•••
avatar
John Hawkins Managing Partner
Managing Partner
h•••@•••
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Investment-team contacts for Generation Partners — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Generation Partners

Generation Partners is a venture capital and private equity firm. It backs companies at Seed, Pre-seed, Series A, Series B and Late Stage (Series C+), writing tickets of $10-50 m.
Generation Partners is located in Greenwich, Connecticut, United States.
Generation Partners was founded in 1995.
Generation Partners invests in companies and startups in Business Services (B2B), Fintech, Healthcare Services, IT Services, Media and Entertainment, Financial Services, Food and Beverage, Foodtech, Medical Devices, Pharmaceuticals, MedTech, Life Sciences, Infrastructure, HealthTech, Telecommunications, Transportation.
Generation Partners invests in companies and startups in North America.
Generation Partners invests in companies and startups at Seed, Pre-seed, Series A, Series B, Late Stage (Series C+).
Generation Partners usually invests $10-50 m on average.
Generation Partners has around $323m assets under management.
Generation Partners can be reached through its website generation.com, its LinkedIn page and its X account. Its general enquiries address is info@generation.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Generation Partners — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 14 February, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.