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G Squared

Q: When was G Squared last fund created?

G Squared last fund was created/launched in 2017-12-10.

General contacts

Investor type

Founded

2011

AUM

$4 000 M

Location

San Francisco, California, United States

Investment Ticket

$0-1 m

Investment Stage

Series B Series A

Region of investment

Europe North America

Investor profile last updated: 19 May, 2025

Profile

Founded in 2011, G Squared is aligned to a fundamental shift – venture-backed companies stay private longer. As a result, private companies need both primary capital to continue their growth trajectory and transitional capital to provide liquidity to early investors, current and former employees, and other sellers. Positioned at the crux of this liquidity access challenge, G Squared partners with portfolio companies throughout their lifecycle using a fundamentally different approach than traditional VCs.

We invest in companies that challenge the status quo and demonstrate a clear path to superior returns, partnering world-class entrepreneurs tackling big problems. G Squared funds have invested in household names such as 23andMe, Coursera, Instacart, Lyft, Pinterest, and Spotify, and in the next generation of disruptors including Auto1 Group, Blend, Bolt, Brex, Capsule, Flexport, Impossible Foods, Toast, and Turo.

Industry

E-commerce/Marketplace Financial Services Fintech Food and Beverage Foodtech Healthcare Services Industrial IT Services Marketing and Advertising Media and Entertainment Real Estate Security Software Telecommunications Travel AI Energy HealthTech Mobility TravelTech SaaS Cybersecurity Machine Learning (ML)

G Squared Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
G Squared I	Venture Capital (VC)	Financial Services Fintech SaaS Cybersecurity Mobility Machine Learning (ML)	Pre-seed Seed	North America	$5-10 m	$32 M	December 2012
G Squared III	Venture Capital (VC)	E-commerce/Marketplace Financial Services Fintech SaaS Software Cybersecurity	Pre-seed Seed	North America Europe	$5-10 m	$382 M	August 2015
G Squared IV	Venture Capital (VC)	Financial Services Fintech SaaS Software Mobility Machine Learning (ML)	Pre-seed Seed	North America Europe	$5-10 m	$341 M	December 2017

Contacts

Name

Title

Social Networks

Eric Richardson Principal

Principal

Antonia Korduba Director of Investor Relations

Director of Investor Relations

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Investment-team contacts for G Squared — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about G Squared

Is G Squared a venture capital or private equity firm?

G Squared is a venture capital firm. It backs companies at Series B and Series A, writing tickets of $0-1 m.

Where is G Squared located?

G Squared is located in San Francisco, California, United States.

When was G Squared founded?

G Squared was founded in 2011.

What sectors and industries does G Squared invest in?

G Squared invests in companies and startups in E-commerce/Marketplace, Financial Services, Fintech, Food and Beverage, Foodtech, Healthcare Services, Industrial, IT Services, Marketing and Advertising, Media and Entertainment, Real Estate, Security, Software, Telecommunications, Travel, AI, Energy, HealthTech, Mobility, TravelTech, SaaS, Cybersecurity, Machine Learning (ML).

What is G Squared geographical focus of investments?

G Squared invests in companies and startups in Europe, North America.

At what stages of companies and startups does G Squared typically invest in?

G Squared invests in companies and startups at Series B, Series A.

What is the usual amount of G Squared investment?

G Squared usually invests $0-1 m on average.

What is the amount of assets of under management (AUM) for G Squared?

G Squared has around $4 000m assets under management.

When was G Squared last fund created?

G Squared last fund was created/launched in 2017-12-10

What are the contacts of G Squared?

G Squared can be reached through its website gsquared.com, its LinkedIn page and its X account. Its general enquiries address is info@gsquared.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for G Squared — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access G Squared data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query G Squared directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the G Squared profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 19 May, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.