G Squared

Investor type

VC

Founded

2011

AUM

$4 000 M

Location

San Francisco, California, United States

$0-1 m

Investment Ticket

3-5 years

Investment Horizon

Series B, Series A

Investment Stage

Sale to strategic investor, IPO

Exit Strategy

Investor profile last updated: 27 July, 2026

Profile

Founded in 2011, G Squared is aligned to a fundamental shift – venture-backed companies stay private longer. As a result, private companies need both primary capital to continue their growth trajectory and transitional capital to provide liquidity to early investors, current and former employees, and other sellers. Positioned at the crux of this liquidity access challenge, G Squared partners with portfolio companies throughout their lifecycle using a fundamentally different approach than traditional VCs.

We invest in companies that challenge the status quo and demonstrate a clear path to superior returns, partnering world-class entrepreneurs tackling big problems. G Squared funds have invested in household names such as 23andMe, Coursera, Instacart, Lyft, Pinterest, and Spotify, and in the next generation of disruptors including Auto1 Group, Blend, Bolt, Brex, Capsule, Flexport, Impossible Foods, Toast, and Turo.

Industry

E-commerce/Marketplace Financial Services Fintech Food and Beverage Foodtech Healthcare Services Industrial IT Services Marketing and Advertising Media and Entertainment Real Estate Security Software Telecommunications Travel AI Energy HealthTech Mobility TravelTech SaaS Cybersecurity Machine Learning (ML)

Region of investment

Europe North America

G Squared Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
G Squared I
Venture Capital (VC)
Financial Services
Fintech
SaaS
Cybersecurity
Mobility
Machine Learning (ML)
Pre-seed
Seed
North America
$5-10 m
$32 M
December 2012
G Squared III
Venture Capital (VC)
E-commerce/Marketplace
Financial Services
Fintech
SaaS
Software
Cybersecurity
Pre-seed
Seed
North America
Europe
$5-10 m
$382 M
August 2015
G Squared IV
Venture Capital (VC)
Financial Services
Fintech
SaaS
Software
Mobility
Machine Learning (ML)
Pre-seed
Seed
North America
Europe
$5-10 m
$341 M
December 2017

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FAQs about G Squared

G Squared is located in San Francisco, California, United States.
G Squared was founded in 2011.
G Squared invests in companies and startups in E-commerce/Marketplace, Financial Services, Fintech, Food and Beverage, Foodtech, Healthcare Services, Industrial, IT Services, Marketing and Advertising, Media and Entertainment, Real Estate, Security, Software, Telecommunications, Travel, AI, Energy, HealthTech, Mobility, TravelTech, SaaS, Cybersecurity, Machine Learning (ML).
G Squared invests in companies and startups in Europe, North America.
G Squared invests in companies and startups at Series B, Series A.
G Squared usually invests $0-1 m on average.
G Squared has around $4 000m assets under management.
G Squared last fund was created/launched in 2017-12-10