Form Capital
General contacts
Investor type
PE / VC
Founded
2020
AUM
-
Location
San Francisco, California, United States
Investor profile last updated: 30 March, 2025
Profile
A new early-stage fund from Bobby Goodlatte & Josh Williams that invests real design expertise alongside seed capital.
Form Capital offers more than just a check. We offer design sprints with each of our seed investments. Our sprints cover everything from branding and pitch decks to packaging and product UX flows — all at zero cost to founders.
The future isn't predicted, it's built. We partner with visionary founders who pull the future into the present.
Industry
Form Capital Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Form Capital Fund I
|
Venture Capital (VC)
|
Fintech
SaaS
Software
|
Seed
|
North America
|
$5-10 m
|
—
|
August 2021
|
Contacts
Name
Title
Email
Social Networks
Investment-team contacts for Form Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.
Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Form Capital
Is Form Capital a venture capital or private equity firm?
Form Capital is a venture capital and private equity firm. It backs companies at Seed, writing tickets of $0-1 m.
Where is Form Capital located?
Form Capital is located in San Francisco, California, United States.
When was Form Capital founded?
Form Capital was founded in 2020.
What sectors and industries does Form Capital invest in?
Form Capital invests in companies and startups in Education, Edtech, Financial Services, Fintech, Healthcare Services, Marketing and Advertising, Metals and Mining, Pharmaceuticals, MedTech, Life Sciences, Infrastructure, HealthTech, AdTech, SaaS, Software.
What is Form Capital geographical focus of investments?
Form Capital invests in companies and startups in North America.
At what stages of companies and startups does Form Capital typically invest in?
Form Capital invests in companies and startups at Seed.
What is the usual amount of Form Capital investment?
Form Capital usually invests $0-1 m on average.
When was Form Capital last fund created?
Form Capital last fund was created/launched in 2021-08-09
What are the contacts of Form Capital?
Form Capital can be reached through its website formcapital.com, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Form Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Form Capital data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Form Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Form Capital profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 30 March, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.