FitLab
General contacts
Investor type
VC
Founded
2018
AUM
$89 M
Location
Newport Beach, California, United States
Investor profile last updated: 28 May, 2025
Profile
FitLab teams with iconic athletes & sport brands to build the future of fitness. These concepts come to life through digital & boutique fitness studio experiences & merchandise.
Industry
FitLab Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
FitLab VC
|
Venture Capital (VC)
|
Digital
E-commerce/Marketplace
Mobile/Apps
Retail
Sports/SportsTech
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$90 M
|
November 2018
|
Contacts
Name
Title
Email
Social Networks
Investment-team contacts for FitLab — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.
Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about FitLab
Is FitLab a venture capital or private equity firm?
FitLab is a venture capital firm. It backs companies at Series B, writing tickets of $1-5 m.
Where is FitLab located?
FitLab is located in Newport Beach, California, United States.
When was FitLab founded?
FitLab was founded in 2018.
What sectors and industries does FitLab invest in?
FitLab invests in companies and startups in Digital, Media and Entertainment, Retail, Sports/SportsTech, Consumer Products, Consumer Services (B2C), E-commerce/Marketplace, Fashion/Beauty, Food and Beverage, Foodtech, Gaming, Hardware, Mobile/Apps, Software.
What is FitLab geographical focus of investments?
FitLab invests in companies and startups in North America.
At what stages of companies and startups does FitLab typically invest in?
FitLab invests in companies and startups at Series B.
What is the usual amount of FitLab investment?
FitLab usually invests $1-5 m on average.
What is the amount of assets of under management (AUM) for FitLab?
FitLab has around $89m assets under management.
When was FitLab last fund created?
FitLab last fund was created/launched in 2018-11-20
What are the contacts of FitLab?
FitLab can be reached through its website fitlab.com, its LinkedIn page and its X account. Its general enquiries address is info@fitlab.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for FitLab — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access FitLab data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query FitLab directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the FitLab profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 28 May, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.