FitLab
General contacts
Investor type
VC
Founded
2018
AUM
$89 M
Location
Newport Beach, California, United States
$1-5 m
Investment Ticket
3-5 years
Investment Horizon
Series B
Investment Stage
Sale to strategic investor,
IPO
Exit Strategy
Investor profile last updated: 27 July, 2026
Profile
FitLab teams with iconic athletes & sport brands to build the future of fitness. These concepts come to life through digital & boutique fitness studio experiences & merchandise.
Industry
Region of investment
FitLab Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
FitLab VC
|
Venture Capital (VC)
|
Digital
E-commerce/Marketplace
Mobile/Apps
Retail
Sports/SportsTech
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$90 M
|
November 2018
|
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FAQs about FitLab
Where is FitLab located?
FitLab is located in Newport Beach, California, United States.
When was FitLab founded?
FitLab was founded in 2018.
What sectors and industries does FitLab invest in?
FitLab invests in companies and startups in Digital, Media and Entertainment, Retail, Sports/SportsTech, Consumer Products, Consumer Services (B2C), E-commerce/Marketplace, Fashion/Beauty, Food and Beverage, Foodtech, Gaming, Hardware, Mobile/Apps, Software.
What is FitLab geographical focus of investments?
FitLab invests in companies and startups in North America.
At what stages of companies and startups does FitLab typically invest in?
FitLab invests in companies and startups at Series B.
What is the usual amount of FitLab investment?
FitLab usually invests $1-5 m on average.
What is the amount of assets of under management (AUM) for FitLab?
FitLab has around $89m assets under management.
When was FitLab last fund created?
FitLab last fund was created/launched in 2018-11-20