Contrary Capital
General contacts
Investor type
VC
Founded
2016
AUM
$287 M
Location
San Francisco, California, United States
Investor profile last updated: 03 October, 2025
Profile
Contrary is a talent and research-driven investment firm. We back a small number of exceptional people and the companies they build, from seed to scale.
Industry
Contrary Capital Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Contrary Capital Fund II
|
Venture Capital (VC)
|
Financial Services
Fintech
Healthcare Services
SaaS
Security
Software
HealthTech
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$20 M
|
October 2021
|
|
Contrary Fund III
|
Venture Capital (VC)
|
Financial Services
Fintech
Robotics
SaaS
Security
Software
Energy
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$75 M
|
March 2022
|
Contacts
Name
Title
Email
Social Networks
Investment-team contacts for Contrary Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.
Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Contrary Capital
Is Contrary Capital a venture capital or private equity firm?
Contrary Capital is a venture capital firm. It backs companies at Series B, writing tickets of $1-5 m.
Where is Contrary Capital located?
Contrary Capital is located in San Francisco, California, United States.
When was Contrary Capital founded?
Contrary Capital was founded in 2016.
What sectors and industries does Contrary Capital invest in?
Contrary Capital invests in companies and startups in Aerospace, Automotive, Business Services (B2B), Healthcare Services, AI, Education, Edtech, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, Marketing and Advertising, Media and Entertainment, Pharmaceuticals, Real Estate, Robotics, Software, Telecommunications, Transportation, MedTech, Life Sciences, Infrastructure, HealthTech, AdTech, SaaS, Security, Energy.
What is Contrary Capital geographical focus of investments?
Contrary Capital invests in companies and startups in North America.
At what stages of companies and startups does Contrary Capital typically invest in?
Contrary Capital invests in companies and startups at Series B.
What is the usual amount of Contrary Capital investment?
Contrary Capital usually invests $1-5 m on average.
What is the amount of assets of under management (AUM) for Contrary Capital?
Contrary Capital has around $287m assets under management.
When was Contrary Capital last fund created?
Contrary Capital last fund was created/launched in 2022-03-09
What are the contacts of Contrary Capital?
Contrary Capital can be reached through its website contrarycap.com, its LinkedIn page and its X account. Its general enquiries address is info@contrary.com. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Contrary Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Contrary Capital data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Contrary Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Contrary Capital profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 03 October, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.