Contrary Capital
General contacts
Investor type
VC
Founded
2016
AUM
$287 M
Location
San Francisco, California, United States
$1-5 m
Investment Ticket
3-5 years
Investment Horizon
Series B
Investment Stage
Sale to strategic investor,
IPO
Exit Strategy
Investor profile last updated: 27 July, 2026
Profile
Contrary is a talent and research-driven investment firm. We back a small number of exceptional people and the companies they build, from seed to scale.
Industry
Region of investment
Contrary Capital Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Contrary Capital Fund II
|
Venture Capital (VC)
|
Financial Services
Fintech
Healthcare Services
SaaS
Security
Software
HealthTech
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$20 M
|
October 2021
|
|
Contrary Fund III
|
Venture Capital (VC)
|
Financial Services
Fintech
Robotics
SaaS
Security
Software
Energy
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$75 M
|
March 2022
|
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FAQs about Contrary Capital
Where is Contrary Capital located?
Contrary Capital is located in San Francisco, California, United States.
When was Contrary Capital founded?
Contrary Capital was founded in 2016.
What sectors and industries does Contrary Capital invest in?
Contrary Capital invests in companies and startups in Aerospace, Automotive, Business Services (B2B), Healthcare Services, AI, Education, Edtech, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, Marketing and Advertising, Media and Entertainment, Pharmaceuticals, Real Estate, Robotics, Software, Telecommunications, Transportation, MedTech, Life Sciences, Infrastructure, HealthTech, AdTech, SaaS, Security, Energy.
What is Contrary Capital geographical focus of investments?
Contrary Capital invests in companies and startups in North America.
At what stages of companies and startups does Contrary Capital typically invest in?
Contrary Capital invests in companies and startups at Series B.
What is the usual amount of Contrary Capital investment?
Contrary Capital usually invests $1-5 m on average.
What is the amount of assets of under management (AUM) for Contrary Capital?
Contrary Capital has around $287m assets under management.
When was Contrary Capital last fund created?
Contrary Capital last fund was created/launched in 2022-03-09