Bruckmann, Rosser, Sherrill & Co (BRS)

Investor type

PE / VC

Founded

1995

AUM

$370 M

Location

New York, New York, United States

$0-1 m

Investment Ticket

3-5 years

Investment Horizon

Series A

Investment Stage

Sale to strategic investor, IPO

Exit Strategy

Investor profile last updated: 27 July, 2026

Profile

Highly experienced lower middle-market private equity firm making $10-25 million equity investments in consumer companies at what BRS believes are inflection points for growth. Particular experience in consumer products & services, multi-unit (specialty retail, fitness, restaurants), food and nutrition, and specialty distribution.
Selected past and current investments by BRS include the following:
- Consumer products & services: Tolemar, Shearwater, Simpson Performance Products, Airxcel
- Multi-unit: Tumble 22, 2nd Ave Value Stores, InMotion, Eos Fitness, Ruth’s Chris Steakhouse
- Food and nutrition: Organika, Seroyal, B&G Foods
- Specialty distribution: MWI Veterinary Supply, H&E Equipment Services

Industry

Telecommunications Consumer Products Consumer Services (B2C) Financial Services Fintech Food and Beverage Foodtech Marketing and Advertising Retail

Region of investment

North America Europe

Bruckmann, Rosser, Sherrill & Co (BRS) Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
BRS Fund III
Private Equity (PE)
Consumer Products
Consumer Services (B2C)
Food and Beverage
Foodtech
Retail
Series A
Series B
North America
$5-10 m
$250 M
January 2010

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FAQs about Bruckmann, Rosser, Sherrill & Co (BRS)

Bruckmann, Rosser, Sherrill & Co (BRS) is located in New York, New York, United States.
Bruckmann, Rosser, Sherrill & Co (BRS) was founded in 1995.
Bruckmann, Rosser, Sherrill & Co (BRS) invests in companies and startups in Telecommunications, Consumer Products, Consumer Services (B2C), Financial Services, Fintech, Food and Beverage, Foodtech, Marketing and Advertising, Retail.
Bruckmann, Rosser, Sherrill & Co (BRS) invests in companies and startups in North America, Europe.
Bruckmann, Rosser, Sherrill & Co (BRS) invests in companies and startups at Series A.
Bruckmann, Rosser, Sherrill & Co (BRS) usually invests $0-1 m on average.
Bruckmann, Rosser, Sherrill & Co (BRS) has around $370m assets under management.
Bruckmann, Rosser, Sherrill & Co (BRS) last fund was created/launched in 2010-01-05