Active

Better Capital LLP

Investor type

PE

Founded

2009

AUM

$25 M

Location

London, England, United Kingdom

Investment Ticket

$1-5 m

Investment Stage

Series B

Region of investment

Europe
Investor profile last updated: 04 July, 2025

Profile

The Better Capital 2009 cell is a feeder fund that, having retained appropriate levels of liquidity for working capital purposes, has invested the net proceeds of its capital raising directly in BECAP Fund LP. The General Partner has overall responsibility for the management and administration of the business and affairs of Better capital Fund, including as to the management of its investments. The General Partner has full power and authority to identify, evaluate and negotiate investment opportunities, to prepare and approve investment agreements and to (or to agree to) subscribe, purchase or otherwise acquire, alone or with others, investments falling within the investment policy of BECAP Fund LP.


The General Partner is operated and managed by BECAP GP Limited, in accordance with the terms of the limited partnership agreement constituting the General Partner, BECAP GP Limited is wholly owned by Jon Moulton, who is also one of its directors.

Industry

Consumer Services (B2C) Financial Services Business Services (B2B) Education Fintech

Better Capital LLP Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Better Capital 2012 Cell / BECAP12 Fund LP
Private Equity (PE)
Education
Financial Services
Fintech
Series B
Late Stage (Series C+)
Europe
$5-10 m
—
July 2012

Contacts

Name
Title
Email
avatar
Jon Moulton Founder
Founder
j•••@•••
avatar
Rob Asplin Managing Director
Managing Director
r•••@•••
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Investment-team contacts for Better Capital LLP — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Better Capital LLP

Better Capital LLP is a private equity firm. It backs companies at Series B, writing tickets of $1-5 m.
Better Capital LLP is located in London, England, United Kingdom.
Better Capital LLP was founded in 2009.
Better Capital LLP invests in companies and startups in Consumer Services (B2C), Financial Services, Business Services (B2B), Education, Fintech.
Better Capital LLP invests in companies and startups in Europe.
Better Capital LLP invests in companies and startups at Series B.
Better Capital LLP usually invests $1-5 m on average.
Better Capital LLP has around $25m assets under management.
Better Capital LLP last fund was created/launched in 2012-07-10
Better Capital LLP can be reached through its website bettercapital.gg and its LinkedIn page. Its general enquiries address is info@bettercapital.gg. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Better Capital LLP — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Better Capital LLP directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 04 July, 2025. Something out of date here? Report it — we re-run that firm within 48h and get back to you.